How to Improve Google Search Ranking?

Nowadays, every person wants to improve Google search rankings. This is because organic search traffic is a proven driver of business growth.

The main reason is Google SEO changing day by day and no one wants to penalize because of doing the spamming or wrong thing. Google has been regularly updating its algorithm, from Panda to Penguin to Google EMDs (exact match domain names) and, recently, the (PBN) Private Blog Network de-indexing updates.

If you want to get targeted traffic without penalties, then this blog belongs to you.

It’s important to stay updated with most recent Google updates are based on Google’s Google SEO Trends.

To rank higher, your blog content needs to set up with those trends. That’s the reason I am going back to SEO basics, so you can understand easily the new SEO rules, learn exactly how to optimize for both humans and robots and master on-page and off-page optimization.

This in-depth article will help you through the main steps that you need to take action in good order to optimize and improve your Google search rankings so that you can get the more organic traffic to your blog or website without getting penalized.

Below are the main highlights that I am going to cover in this Blog:

Step 1: Check Your Current Ranking Status

Step 2: Most Important Metrics to assess

Step 3: Diagnose and analyze penalties

Step 4: Keyword Research

Step 5: After Keyword research go with great content

Step 1: Check Your Current Ranking Status

Before start, you need to check the current search ranking for your website or keyword in Google Search Engine. This is important in order to optimize your website in well manor way.

Check Your Website Speed: 

It’s a major Google ranking factor, so first, you should check your site speed. If you find, your site speed is slow, then you have fewer chances to rank higher in Google search engine.

You can check your website speed at Google PageSpeed Insights. You can also find the more website speed checker tool online for free.

Check Your Website Health: 

After checking keyword rank and website speed, now you need to check the health of your site. If suddenly your website organic traffic decreased from month or year?

You need to check your website in Google penalty checker tool because may be Google banned your website or de-indexed from search engine.

Domain Age: 

Another factor of website health is domain age. While Matt Cutts said in this video “is domain age important for Google rankings” that “the difference between a six-month-old domain and a one-year-old domain name is not huge at all,” that doesn’t mean it’s irrelevant.

So, you need little patient as your domain age and links pointing to your website age, your ranking should increase.

Step 2: Most Important Metrics to Assess

After all above, next you need to use most important vital metrics for your website to find out what other factors your website need to improve. Below are the most important metrics to assess.

Google organic traffic: 

Is this important? Sure, it’s is important to know how many users find your website through Google. It’s an effective way to assess its effectiveness.

In order to find how many users visit your website, you need to link your website through Google Analytics.

Organic Traffic Conversions:  

After analyzing your website search traffic, it’s worth paying attention to the keywords that increase your sale and generate traffic for your site.

Keyword ranking for commercial keywords:

The main factor about keyword research, the mistake is not spending too much time on commercial keywords. Just because of commercial keywords are those keywords that make money.

To improve your Google search engine rankings and make more money, you need to know briefly the difference between commercial and informational keywords.

If you are using all informational keywords, then you will still generate organic traffic, but converting that organic traffic into buyers may be difficult.

Informational Keywords:

 Informational Keywords are those keywords that user search for information instead of purchase or sale.

These keywords are not Commercial keyword like, “how to use keywords analytics tool?” This is an informational keyword.

Commercial Keywords: 

If I am searching for “SEO Company in India”? These types of keyword called Commercial keywordThese keywords increase our sale and revenue for our business.

Step 3: Diagnose and Analyze Penalties

As above you read about and understand your ranking search and most important metrics for your website.

Now, it’s time to analyze your website in detail, like to see your site penalties, because if your website has panelized then there is no sense to building backlinks or promoting to an unhealthy site.

How to make links for your website?

In the past time, we realize that too much spammy links improve your site ranking in search engine. But recently in Google update will make sure that too many links will not help to make your site high in search engine ranking.

As Matt Cutts says “The objective is not to make your links natural”; the objective is that your links are natural. 

For this, you need to identify the unhealthy links for your website with Google disavow tool or other tools on the web like site explorer, Ahrefs and ect.

How to Optimize Anchor Text on the time of building backlinks?

Anchor text play a major role when you are creating links for your website or want to improve your ranking in search engine. Below is the anchor text distribution, as how you vary keywords when building keywords.

A). Exact Match: Set the anchor text on exact focus keyword. Example: “Best Digital Marketing Services”.  

B). Phrase: Set your anchor text has the keyword phrase in it. Example: “How to find the best digital marketing services in India?”

C). URL: Set Complete URL with your Link building. Example: “”

D). Brand Name: Set your link on the brand name as the anchor text. Example: “Google SEO Trends”

E). Combine anchor text with Keyword: Set link on your combine anchor text with Keyword. Example: “Getting started with Digital Marketing”

Step 4: Keyword Research

Now it’s time to optimize your SEO the right way. As SEO Professional know that facts that keyword research is an effective element of inbound marketing. You won’t get so far in your online business without effective keyword research or understanding how it’s work.

To be effective, you need to identify the right keywords for your website that your targeted audience is using to search your site. Use Google Keyword Planner for keyword suggestion.

 Step 5: After Keyword research go with great content

After Keyword Research go with writing great content. Find some informational keywords and write some resourceful and detailed content for your targeted audience.

This will help you attract targeted audience and get your content shared on social media sites and its automatically converts into High PR natural links.


As above you find all secret of How to improve Google search ranking? And understand your targeted audience, most Important Metrics to assess, diagnose the penalties, Keyword Research and after this go with great content.

Thanks for reading this blog and write your valuable comment in below comment box if you like this post.

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